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Reflection on 2021 ICRA and Emerald Publishing International Case Competition

    After being invited to participate in the Emerald Publishing International Case Competition, I was initially unsure of my position in a team since I had no experience analyzing a case study before. The process began with getting to know my teammates, Leo Huang, a senior from USF, Angelica Alcantar, and Sydnie Chen, both from City College of San Francisco, and our faculty advisor, Vivian Faustino-Pulliam. Once we began the competition, we had 78 hours to complete two case studies from emerging markets – Huawei and Geely Enterprises. We looked into its current challenges given the market trends and technological advancements in the global economy. The time pressure was intimidating but worth it. We were able to produce the required deliverables within the allotted time. We made it to the semi-final round, and a month later, our team was invited to compete in the finals, where we had five minutes to present our solutions to the Huawei case to a group of industry leaders and academics. Sixteen other national and international teams competed at the final event to pitch and answer questions from the panel of judges. With the hard work and dedication of my teammates and our faculty adviser we successfully landed second place at the competition, while the first place was won by a team of MBA students from Beijing, China. Being students with little knowledge in case studies, we were guided by our talented and supportive faculty advisor to a successful win. It was a tremendous learning experience for all of us, and we are looking forward to more experiences like this!